PAIRING YOUR LIFE WITH WINE
Do you know where the advertisement shown on TV “Marida mejor tu vida_con Vino” comes from?
The Organización Interprofesional del vino de España (OIVE) starts back in 2017 with this campaign of the wine sector to, as they say, “rejuvenate the image of the product, make it more usual and to awake the taste for the wine culture” and its chairman, Ángel Villafranca, highlights to enjoy the wine that “gift us with those sweet moments that make us happy and that are more common that we think” and “provide values and emotions”.
This initiative aims to bring the wine culture closer to the new generations, with a “more fresh and youthful speech, and with sense of humor” and it has returned this past 7th of November with a new campaign and new actions in TV and others to “pay tribute to those little joys that we have everyday”, pairing them with wine, of course.
Watch the spot here